I dislike the font Times New Roman. I dislike it enough to consider using the word ‘hate’ to describe the feeling, a word I seldom use.
Technically speaking, Times New Roman is for print what Verdana is for the web. It’s a clean font that prints well without much distortion.
In practice, it’s a font devoid of imagination. It’s default enough to appeal to those for whom choice is a challenge. If you’ve nervously scanned the menu at a restaurant for 20 minutes, and then – for the 159th time – ordered Con Carne Cajun, chances are you’ll leap at Times New Roman.
But before you do so the next time, consider this. Risk is an intrinsic part of breakthrough work. Times New Roman takes away the scope for risk, and thereby encourages mediocrity.
While that might seem an extreme prognosis, it’s established by a simple expedient. I’ve found that 90 per cent of CVs received in response to a job advert are mediocre. A quick check of CVs on my laptop revealed that 25 out of 37 were formatted in Times New Roman. That’s close to 70 per cent. Much of the world is a Times New Roman pageant.
Having said that, I would hesitate to classify the majority of the Times New Roman world as lacking in imagination. I know many thinking individuals who have in their weaker moments succumbed to Times New Roman. That just proves how tempting the safe path is.
The second most common font used (in CVs) was Arial, followed by Verdana. These accounted for 21 per cent. The remaining resumes were in Garamond, Bookman Old, Helvetica and even Comic Sans MS (ugh!).
Now about Arial or Verdana. I like these fonts not so much for what they proclaim about your personality, as for what they hide. Arial or Verdana are the font versions of that quintessential Indian garment, the saree. They’re no nonsense just like the saree, the kind you’d like to sport at work. Like the saree, they’re widely prevalent because they are versatile, suiting different shapes and sizes and figures. And again, like the saree, they hide much more than they reveal. Our office style guide, by the way, recommends the use of Arial for print and Verdana for the web.
Arial and Verdana, however, do not intrigue you like the saree does. They’re convenient, safe and versatile, but there’s no romance, no mystery, and not even a hint of interest. People who use Arial or Verdana are, likewise, professional and likely to set store by common sense. But they’re also forever running into the danger of being just like the Times-New-Roman crowd and taking the default option.
My favourite font in serif is Garamond, and in sans serif, Century Gothic. Both fonts are well-rounded and full, and convey the warmth of the words. They have enough drama to make them interesting, but not melodramatic. They’re balanced yet quirky. Warm yet professional. I do an a-ha when I see a document formatted in either of these fonts. They look great in print.
And finally, the Comic Sans MS users… What can I say? Uh-huh…
I guess some things are best left unsaid.